In a world where youth is revered, it is important to fight for women to be considered at their true value, just like men. A woman's beauty does not end at 40 and beauty is not limited to youth.

The beauty of a woman is also linked to her charisma, her elegance, her grace, her class, her self-confidence.

At the 2024 FW New-York Fashion Week, the ready-to-wear brand BATSHEVA, founded in 2016 by Batsheva Hay, chose to only have women over 40 in its fashion show. A bold move noticed worldwide !

This confidence is contagious, inspiring women of all ages to embrace their own beauty and boldly assert themselves in the fashion industry. The presence of mature women on the catwalks and in social media shows that there are no age limits for creativity and self-expression. Their influence continues to grow, paving the way for more diverse and inclusive representation in the fashion industry.

Women have no expiry date !

By celebrating age diversity and recognizing the value of every stage of life, we embrace a vision of fashion that is truly inclusive and representative of all women.

Picture : © Isidore Montag / Batsheva Show - FW 2024 / Model : Gwen Devoe